Life Insurance

What is the best life insurance in the US?

Compare life insurance quotes from America's top 10 life insurance companies. the best life insurance in the US.

Compare life insurance quotes from America’s top 10 life insurance companies. What is the best life insurance in the US? Shopping for life insurance can be stressful. However, there is one thing life insurance buyers agree on: buying life insurance takes a huge weight off your shoulders.

The moment you pay the first premium for good life insurance, you can rest assured that your loved ones will be safe no matter what. Life insurance is a crucial part of preparing for an unpredictable future.

However, choosing the right life insurance company is not always easy. There are dozens of large life insurance providers in the United States. Some of these life insurance companies are shady, accepting any excuse to reduce or deny your claim and leaving your loved ones with nothing. Other life insurance companies offer products as advertised: you pay a premium today to make sure your loved ones stay protected no matter what.

Today we want to help you choose the best life insurance company for your particular needs. Whatever your budget and lifestyle, we’ve chosen America’s Top 10 Life Insurance Companies. Read on to find out which life insurance companies you can trust to protect your loved ones if something goes wrong.


There can only be one true best life insurance company, and in 2022 it’s Northwestern Mutual.

Northwestern has affordable coverage and the highest financial ratings any insurer could get, with outstanding customer service and user experience ratings, a superior variety in its product line, and one of the strongest brands, period.

If their high-end life insurance products weren’t enough, they can also meet all of your financial planning needs.

JD Power & Associates ranks them #1 for this year, and they’ve been in the Top 5 for five years in a row, the only life insurance company to do so. Fortune has also recognized them as one of the 5 most admired companies in 2020.

POSITIVE – life insurance

  • Affordable
  • Safer
  • The highest satisfaction rates
  • Very low claims ratio
  • Wide range of products
  • Possibility of obtaining dividends
  • Complete financial planning available

NEGATIVE – life insurance

  • Need for a local/captive agent


Northwestern’s closest competitor, New York Life Insurance Company, is very similar in many ways.

They also have affordable coverage, the highest possible financial ratings, superior customer service and customer satisfaction ratings, life insurance products right along the lines of Northwestern Mutual, and the ability to complete financial planning…

In addition, they own NYLAARP, AARP’s well-known life insurance program positioned for the senior market, and New York Life is currently the largest mutual life insurer. NYLife paid nearly $2 billion in dividends to shareholders last year.

If you want permanent coverage, ask an agent about their participating whole life insurance policies.

If you’re looking for AARP, you’ll need to contact them separately.

POSITIVE – life insurance

  • Affordable
  • Very Safer
  • The high degree of satisfaction
  • Very low claims ratio
  • Wide range of products
  • Possibility of obtaining dividends
  • Complete financial planning available
  • AARP Life Insurance Program

NEGATIVE – life insurance

  • Need for a local/captive agent


Rounding out our Top 3 is Massachusetts Mutual, or MassMutual for short.

MassMutual has the double merit of being a top-notch mutual life insurance company, nearly comparable to Northwestern Mutual and New York Life, but also underwriting for the Haven Life insurance agency, which has the best non-medical product on the market at the moment.

Massachusetts Mutual has near-perfect financial ratings and is even more affordable than Northwestern Mutual and New York Life, overall. However, they fall a bit short in user ratings and don’t have as big of a brand as other major insurers.

Enjoy complete financial planning, insurance, investments, and the history of a long-standing company. MassMutual’s versatility is unmatched.

POSITIVE – life insurance

  • Very affordable
  • Very safe
  • Wide range of products
  • Possibility of obtaining dividends
  • Complete financial planning available
  • Non-medical term

NEGATIVE – life insurance

  • B- with the Better Business Bureau


Pacific Life has done a phenomenal job over the last few years and has really moved up a notch in the life insurance industry.

Due to the breadth of life insurance products it offers, it is one of the most competitive companies available, although some of its term products for younger people fall a bit short.

With a wider selection than previous mutuals and a new no-exam policy, it’s a tough competitor.

However, its financial ratings are lower than before, as is its brand recognition. In any case, both are ahead of most of the competition.

Consumers report positive reviews of Pacific, and the company’s proactiveness and diversity with its customers have established it as an excellent choice for the vast majority of people.

POSITIVE – life insurance

  • Very affordable
  • Very safe
  • The widest range of products
  • Complete financial planning available
  • Non-medical term

NEGATIVE – life insurance

  • Less competitive term rates


If you want extremely affordable term life insurance, Banner Life is your company.

Banner has by far the best life insurance coverage for the money you can buy if you want a cheap term policy, especially for young adults and middle-aged folks. If you’re older, they have a final expense option with coverage up to $15,000.

Even if you’re not the healthiest, you might find that Banner Life is still cheaper than its competitors, and you’ll still get the financial stability of an insurer that has garnered “A” or better ratings, and an “A+” by Better Business.

Banner has exceptional underwriting leniency across several categories, employing a unique table ranking format to capture better prices for those who are not in perfect health.

Banner is a division of the Legal & General group, so don’t be confused by the name when you apply. They are also called William Penn in the state of New York.

POSITIVE – life insurance

  • Best-in-class term life insurance
  • Very safe
  • Flexible leaderboards
  • Multiple types of coverage
  • International company

NEGATIVE – life insurance

  • Low Final Spending Limit


Guardian is a very notable life insurer in the industry, which is extremely safe and conservative.

Plus, they boast a very high consumer satisfaction rating, near-perfect financial stability ratings from the major credit bureaus, and an “A+” from the Better Business Bureau. But what is stopping them?

Among the main competitors here, it came down to price.

Guardian has all the most used products and the brand name behind its long history, but competitive pricing is its strong point today.

However, a big plus point is that they have other lines of insurance that many of these others don’t, which can be a big differentiator if you like to have your insurance policies in one place.

POSITIVE – life insurance

  • Safer
  • The widest range of products
  • Other insurance and investments
  • Possibility of obtaining dividends
  • The highest satisfaction rates
  • Low claim rate

NEGATIVE – life insurance

  • Non-competitive prices


A principal is another fiscally strong company, with four “A” or better credit ratings and an impressive outlook, with insurance and investment benefits for individuals, businesses, and even institutional investors.

In the field of life insurance, Principal stands out not only for its term, universal and variable universal products but also for the subscription without medical examination of disability insurance and for coverage of up to 1,000,000 dollars in insurance of life.

The principal is a slightly lesser-known brand, although they have many different products that are very competitively priced, and they are in our top 10 carriers for user experience and customer satisfaction.

If you’re looking for a great value with the ability to skip the typical exam, Principal is a great option. There are other companies that also have these products, although Principal is competitively priced.

POSITIVE – life insurance

  • Safe, protected
  • The high degree of satisfaction
  • $1,000,000 Non-Medical Product
  • Low claim rate
  • Serves consumers, companies, and institutions
  • Other investments available

NEGATIVE – life insurance

  • Lack of permanent variety of products


Tied with Banner and Principal for some of the most affordable coverage options available, Protective Life is an especially good option for those looking for long-term or permanent coverage that’s affordable and flexible.

As its name alludes, Protective has become a staple in universal and long-term life insurance protection, ranking in the top quartile for financial security, with ratings of “A” or better from all agencies. credit rating.

If you think you need flexibility in your life insurance coverage, look no further.

Offering many product options is a specialty, with customizable policies often top-tier in price and value, so you’ll get coverage for as long as you want at a price you can afford.

Users express a strong affinity for working with Protective, although the brand image remains modest compared to some of the larger brands.

POSITIVE – life insurance

  • Safe, protected
  • The high degree of satisfaction
  • Low claim rate
  • Best-in-class universal life insurance
  • Ultra-flexible and personalized products
  • Competitive prices
  • User-friendly website

NEGATIVE – life insurance

  • Lacks brand image


Another strong mutual insurer on our list, Mutual of Omaha is a staple for anyone looking for a final expense life insurance policy.

Financially strong and stable with a long history, Mutual of Omaha has been perfecting small guaranteed whole-life policies for over a hundred years.

But in addition to the best-in-class product, they have term, universal, comprehensive, and even other types of coverage like disability, long-term care, dental, medicare, and more.

Mutual of Omaha also boasts some of the highest user satisfaction rates in the industry, a comprehensive portfolio of life insurance products to choose from, and a well-known brand name.

Mutual of Omaha is a safe bet, and if you’re looking for a small burial policy, this company is a no-brainer.

POSITIVE – life insurance

  • Best in class final expense
  • Very safe
  • Wide range of products
  • The highest satisfaction rates
  • Low claim rate
  • Multi-line insurance available

NEGATIVE – life insurance

  • The less competitive term product


USAA is perhaps one of the best-known insurance companies, but more for its influence among veterans and the military, and less so in the life insurance industry.

Many people know USAA for its wide range of financial products and services tailored to those who are on active duty, have previously served, or have close family members who have. It has become a one-stop shop for millions of Americans.

Its life insurance products are modestly competitive, yet easy to obtain for those who already use USAA. They lack variety, despite having the three basics: term, universal and whole.

If you just want life insurance, you can find cheaper prices elsewhere, but if you’re a USAA member, it may be easier to keep your coverage under one roof.

POSITIVE – life insurance

  • Highly trusted brand
  • Very safe
  • The high degree of satisfaction
  • Low claim rate
  • Multiple lines of insurance
  • Banking, investments, and more

NEGATIVE – life insurance

Little variety of life insurance products


Because we have the first and only data-driven, consensus model, you can be sure these rankings are reliable and unbiased.

Each of the companies we reviewed was evaluated based on the following criteria:

  • Price/value – Does the company offer competitive rates, on average?
  • Financial strength: does the company have the capacity to pay its claims?
  • User Experience – Does the company make it easy to understand its product, buy it, and make a claim?
  • Product Availability – Does the company have the right product to meet your needs?
  • Brand/Size – Does the company have a strong reputation with customers and the industry?
  • Consensus – Does the general consensus of the company appear to be positive?


Company name Foundation date AM Best Rating Offers whole life insurance
Securian Financial 1880 A+ Yes
John Hancock 1862 A+ Yes
HavenLife 1851 A++ Nope
AXA Equitable 1816 A+ Yes
Banner Life Insurance 1949 A+ Nope
USAA Life Insurance 1922 A++ Yes
AIG 1919 A Yes
Prudential 1875 A+ Yes
Northwestern Mutual 1857 A++ Yes
Brighthouse Financial 2016 bbb+ Nope
Pacific Life 1868 A+ Yes
Voya Financial 1991 A+ Yes
Guardian Life 1860 A++ Yes
Mutual of Omaha 1909 A+ Yes
Midland National 1906 A+ Yes
Mass Mutual 1851 A++ Yes
New York Life Insurance 1845 A++ Yes
State FarmLife 1922 A++ Yes
primer 1977 A+ Nope
Transamerica 1928 A Yes
Protection 1907 A Yes
Penn Mutual 1847 A+ Yes
Lincoln Financial Group 1905 A+ Nope
Nationwide 1926 A+ Yes
Principal Financial 1879 A+ Yes

Start comparing life insurance quotes online today. The companies listed above represent some of America’s best, longest-lasting, and most popular insurance companies. Some have more than 150 years of experience providing quality life insurance products to American families at a competitive price. The sooner you take out life insurance, the sooner you can enjoy your peace of mind.


When you buy a life insurance policy, the insurance company agrees to pay a certain amount of money to your loved ones when you die. These funds can help your family members replace their income, pay off outstanding debts, and pay off other final expenses. Without life insurance, they may struggle to cover the mortgage and household bills, especially if you are the primary earner. In exchange for life insurance coverage, you pay a monthly premium.

When you purchase a life insurance policy, you must name your beneficiaries. These people receive the value of the policy, called a death benefit if they die with active coverage. A policy that benefits your spouse and children makes sense when you have a family. If you don’t have loved ones dependent on your income, you may want a policy that covers funeral expenses.

You can use some life insurance policies to generate income during your lifetime. With these plans, you can invest your premium payments to create growth. Most providers allow you to borrow against the value of your policy and/or make tax-advantaged withdrawals from the balance.


You can take out a term or permanent life insurance. As their names suggest, term insurance lasts only for a certain period of time, while permanent life insurance provides coverage for a lifetime. With term life insurance, your policy only has value until the contract ends. Permanent life insurance policies increase in value indefinitely as long as you pay your monthly premium.

If you opt for term life insurance, you can generally choose a 10-year, 20-year, or 30-year policy. You can also consider subtypes of term life insurance. With a convertible policy, you can increase your monthly premium in the future to go from term to permanent life insurance. A decreasing term life policy offers premiums and coverage that decrease over time to coordinate with a large debt, such as a mortgage.

Whole life insurance, a type of permanent life insurance, offers guaranteed cash value in exchange for higher premiums. Universal life insurance is a flexible option that allows you to adjust your monthly payments if you need more or less coverage over the years. Variable and index universal life policies offer sophisticated investment options to grow policy value.

Many life insurance policies have optional clauses with additional coverage for special needs. Some examples are clauses for children’s life insurance or disability benefits if you are unable to work due to injury or illness.


First, consider the goals of your policy. You may want to support your young children or your adult children with special needs. If you own a home with your spouse or partner, you may need insurance to help cover your mortgage and other bills. To quickly calculate your total life insurance needs, multiply your annual salary by 10.

Term policies cost less than permanent life insurance, but have a higher possible payout. You can opt for term life insurance to give you peace of mind for large but short-term expenses, like paying for your children’s college education. Term life insurance may also meet your needs if you want immediate coverage but can’t afford a permanent policy right away.

In addition to the choice between a term or permanent policy, there are many factors that influence the price of life insurance. Your policy typically costs less if you’re a woman, don’t smoke, and/or don’t have chronic health problems. Most insurance companies require a medical exam and blood work, but some providers – including those on this list – issue coverage without these steps.

FREQUENT QUESTIONS – life insurance


You can purchase as many life insurance policies as you need to meet your financial goals. For example, you may want one policy to cover your home and family expenses and a second policy to pay off your small business debts. Plans will remain active as long as you continue to pay monthly premiums.


Life insurance pays the amount of the acquired death benefit if you die during the term of the policy. Your beneficiaries can use the funds for any purpose without any restrictions. Depending on the terms of the policy, life insurance covers most causes of death, such as illness, accidents, and natural causes. Most policies also cover death by suicide after a two-year ‘suicide clause’ period at the start of the term.


Life insurance does not cover death that occurs during illegal activity. Most policies do not cover death resulting from a risky activity such as skydiving, death by suicide during the initial suicide clause period, or murder by a policy beneficiary. Your policy may have other coverage exclusions and does not provide a payout if you lie on your initial life insurance application.


Many companies offer basic life insurance without a medical exam. You can cover one or two times your salary, much less than the recommended reference of 10 times. If you’re single, have no dependents, and have little debt, life insurance through your company may be enough. If you have a home or other assets, live as a couple, or have a family, you probably need more coverage.

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